Employer branding is your organisation’s reputation as a workplace. With a strong strategy, you can reduce hiring costs by up to 50%, attract better candidates, and improve retention rates by 28%.

Landing a graphic design job takes more than just a stunning portfolio. During the interview process, you'll need to impress potential employers with your knowledge, skills, and personality. This ...

Learn how to pass a graphic design interview with expert tips on portfolio presentation, answering questions, and making a great impression.

Discover the 15 essential digital marketing materials every small business needs to boost brand visibility and drive growth for your online presence! The average small business owner throws away ...

As a business owner, you've likely put your blood, sweat, and tears into building your brand. Your logo design, colours, messaging, and overall identity are precious to you. But over time, your brand ...

In the bustling realm of modern branding, a unique and vibrant protagonist has been silently stealing the show – mascot logos. From sports teams to tech titans, fast food to financial services, these ...

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading ...

Discover the 10 best email automation tools growing businesses use to scale marketing efforts, boost conversions, and drive revenue on autopilot.

I keep seeing a frustrating mistake across marketing departments, brand agencies, and even in expert blogs. People are constantly mixing up brand tone of voice with brand voice, causing real problems ...

Check out the 26 top tips for writing social media posts and making your content quality-assured and engaging for the audience to share online. Do you want to know what separates viral content from ...

This article will delve into the 10 best bank logos that have significantly impacted the industry and ultimately left a lasting impression on consumers. The sheer volume of brand messages can ...

The top 10 US bank logos demonstrate how thoughtful and strategic design can communicate values, build trust, and leave an impression. A company's logo serves as the face of its brand, encapsulating ...