Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

La Flame's latest project with the Swoosh is joined by more from Sandy Liang x Salomon, CLOT x adidas, JJJJound x New Balance ...

As we begin 2025, Nike (NKE) shares have hovered near 52-week lows while Adidas (ADDYY) stock is not far from its highs.