When the Milwaukee Brewers lost Game 3 of their wild-card series with the Mets by way of a four-run ninth inning, it was an understandably emotional scene in that clubhouse. The Brewers were on the brink of advancing to the NLDS only to collapse in front of their home fans. That’s already tough.

To the world, Bob Uecker was the voice of the Brewers, a Baseball Hall of Famer, an entertainer, an icon. To Christian Yelich, he was a best friend.

On Thursday, the Milwaukee Brewers announced that Bob Uecker, the longtime voice of the team, had died at age 90. Uecker, a baseball player-turned-broadcaster-turned-pop culture icon, had a sense of humor that made him a household name outside of the Brewers fandom.