If your app still says HBO Max, you'll need to download the updated Max app, but you won't have to pay for a new subscription.

The company says that on launch day, the HBO Max app will automatically update to Max for a "large portion" of users. Some, though, will be prompted to download the new Max app when they open HBO Max.

Max began to roll out “Channels” in the U.S. on Wednesday. The new in-app feature allows subscribers to “stream a live feed of HBO programming directly from the Max app through simulcasts ...

If you have HBO through a cable/satellite/internet ... All you need to do is download the Max app on a supported device (more on those later), and simply sign in through your provider.

These days, it's Max -- not HBO Max -- that delivers HBO to the streaming masses. The service is home to popular shows like Succession, The White Lotus, Hacks and The Sex Lives of College Girls.