This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, ...

This update took 6 days to roll out and was a typical Google core update. SEO PPC PPC PPC Get the newsletter search marketers rely on. See terms. PPC ...

The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

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Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions ...

Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely." ...