Nintendo of America president Doug Bowser reiterates that not all new Switch 2 games will cost $80 and the company will find the 'right price' for games.

Furukawa said that Nintendo's goal is make the Switch 2 very popular. "The launch of Switch 2 and the early spread of the hardware are our top priorities," he said. With that will come an increase in marketing expenses, which Nintendo expects to make by selling more software (games).

Nintendo Co. warned it may yet increase the cost of its long-anticipated new console, after projecting weaker-than-expected initial sales of the Switch 2.