In the clip shared on X, Lenee, who was seemingly dressed as a naughty school girl, twerked on a man at a party as he held her hips.

Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.

As a potential TikTok ban looms, millions of creators, small businesses and e-commerce firms are bracing for impact. What’s next for the app, its users and the future of the creator economy?

President-elect Donald Trump pledge to carry out “the largest deportation operation in American history” and addressed the future of TikTok amid a proposed ban.

Trial reels will be shown first only to non-followers so that creators can gauge performance insights such as views, likes, comments, and shares for the first 24 hours after publishing. After monitoring the performance data, creators can determine whether the content is worth sharing with their actual followers.

The latest attempt at banning TikTok in the U.S. is also the only one that has stuck. President Joe Biden signed a bill into law in April that gave ByteDance, TikTok's parent company, nine months to get a new buyer or be banned in U.S. app stores — and the clock is running out.

The Supreme Court has agreed to hear oral arguments around the TikTok divest-or-ban bill, as the company faces a looming January 19 deadline.

While the creator economy has had many large changes in recent years, a potential TikTok ban might be the most significant.

Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it first launched last year. Then the content creator grossed over $102,000 in sales when he hosted a live event on Black Friday and went from skeptic to believer.

Amazon.com Inc. is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively targeting paid reviews that merchants can use to gain a ...

Show,' nostalgia (plus big stars, less politics and a focus on its 100 million-plus social reach) has been a winning formula for ad buyers.

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