If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall ...

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its ...

Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

The mood remains steadfastly optimistic at this year’s IAB NewFronts – despite the fact that 54% of marketers plan to reduce ...

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s ...

Streaming is rapidly becoming a top performance channel for brands like NOBULL that are looking to drive outcomes up and down the funnel.

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...