This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

Search Engine Land » PPC » Google experiments with double ad placements for same advertiser Chat with SearchBot Please note that your conversations will be recorded. Google is testing a feature ...

Search Engine Land » PPC » The future of paid search: 3 predictions for Google Ads in 2025 Chat with SearchBot Please note that your conversations will be recorded. Being a Google-first media ...

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Search Engine Land » SEO » Google December 2024 spam update unleashed Chat with SearchBot Please note that your conversations will be recorded. Google has unleashed a new search spam update ...

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.