starbucks brian niccol

Starbucks to cut about 30% of menu options

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

People on MSN · 18h

Starbucks Is Trimming 30% of Its Menu

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.

CNN on MSN · 6h

Starbucks is cutting 30 percent of its menu, CEO says menu has become 'overly complex'

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer experience.

Starbucks Earnings Top Expectations

Investopedia on MSN · 1d

Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds

Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.

The New York Times · 1d

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals: Getting coffee to customers in four minutes or less.

AOL · 1d

Starbucks beats low earnings expectations for its first quarter under new CEO

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

2don MSN

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

20h

Starbucks CEO says a turnaround is underway, with no timeline on the table

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Restaurant Business19h

Brian Niccol is erasing a lot of his predecessors' moves

Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...

22hon MSN

Starbucks CEO Brian Niccol: Starting to see progress in our turnaround plan

Starbucks chairman and CEO Brian Niccol joins 'Squawk on the Street' to discuss the company's quarterly earnings results, ...

1don MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Restaurant Business1d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

22h

Starbucks CEO Brian Niccol talks efficiency gameplan, layoffs

Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 ...

New York Post2d

Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate ...

1don MSN

Starbucks Posts Smaller Comparable Sales Decline Than Expected as Turnaround Takes Root

Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...

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