Executive producer and director Ben Stiller shared content of the performance art installation to social media The post Adam Scott, Patricia Arquette and ‘Severance’ Co-Stars Pop Up in Grand Central to Promote Season 2 | Video appeared first on TheWrap.

Apple TV+ put the cast of 'Severance,' including Adan Scott and Patricia Arquette, in a glass box at Grand Central Station to promote Season 2.

The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).

Ahead of the Severance Season 2 premiere this week, the cast and director Ben Stiller went viral as they replicated a cubicle from the Lumon office in New York City’s Grand Central Station. Check out the photos and videos from the clever marketing stunt from the Apple TV+ team.

Severance is sharing an exclusive peek into their severed office.The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season — which premieres on Friday, Jan. 17.

Adam Scott and the other cast members of the upcoming Apple TV+ show Severance Season 2 recently surprised audiences at New York’s Grand Central station with a pop-up. Like its predecessor, the sophomore installment of the sci-fi psychological thriller series has also been directed by Ben Stiller.