Hours after Donald Trump was sworn in as president on Monday, some Instagram and Facebook users started noticing that their accounts were suddenly following Pages associated with the new president, First Lady Melania Trump and Vice President JD Vance.

Among those is popstar Gracie Abrams, who took to Instagram to reassure her followers. “I had t unfollow @vp and @potus three separate times today because [Meta] kept automatically refollowing the accounts,” she said on Instagram stories. “How curious! Had to block them in order to make sure I am nowhere near that.”

The followers for both accounts rapidly increased after Mr Trump acquired the @POTUS Instagram handle and Mr Vance was assigned the @VP handle. Many people have complained on social media that they never followed the politicians in the first place.

Some Facebook and Instagram users are now following President Donald Trump and Vice President J.D. Vance's pages, despite not following them before the inauguration. Here's why.

Demi Lovato shared to her Instagram story that she claims to have unfollowed JD Vance on the VP US government official account twice and the platform won’t let her do it, calling it ‘shady business’. Cara Delevingne also posted a screenshot to her story claiming that it’s ‘happening to me’. So what is actually going on?

Some Meta users said that they believed they were forced to follow Donald Trump and JD Vance’s pages, and that Instagram was blocking searches for the #democrat hashtag.